Coca-Cola

Scene: Bring a live Coca-Cola Music event to a college campus.

A nationwide vote, surprise reveals, and a contest to be the concert opener highlighted this experiential activation, which allowed college students to bring Marc E. Bassy to their school for a live performance. The event was teased via social, while posters and signage decorated the final event.

The Project: Bring a live Coca-Cola Music event to a college campus.

A nationwide vote, surprise reveals, and a contest to be the concert opener highlighted this experiential activation, which allowed college students to bring Marc E. Bassy to their school for a live performance. The event was teased via social, while posters and signage decorated the final event.

Reliving Coca-Cola Soundbites with @MARCEBASSY & @KyanPalmer wishing we could go back to @ASU and do it all again #CokeMusic 💯 pic.twitter.com/cOnY3VNXzs
— Coca-Cola Music (@CokeMusic) April 28, 2017

Want a private concert for your school? Of course you do. Vote here… https://t.co/l0lZYQlmlK #CokeMusic pic.twitter.com/GyqG8s3sS8
— Coca-Cola Music (@CokeMusic) March 8, 2017

FOMO is a real thing. We'd hate for you to have it. Vote now to help your school before it's too late. https://t.co/l0lZYQlmlK #CokeMusic pic.twitter.com/TOTgO1GYYK
— Coca-Cola Music (@CokeMusic) March 31, 2017

A private concert. For your school. How could this NOT be your jam?! Vote here: https://t.co/l0lZYQlmlK #CokeMusic pic.twitter.com/NPKbDJodc2
— Coca-Cola Music (@CokeMusic) March 22, 2017

And the Coca-Cola Soundbites winner is...ARIZONA STATE UNIVERSITY
Congrats ASU! We will see you April 18! Stay tuned for details #CokeMusic pic.twitter.com/Urgteahoce
— Coca-Cola Music (@CokeMusic) April 3, 2017